Has the improvement in high street retail logistics made us all more loyal customers??

foundation garmentTo intimately championshipes, the main objective is to pull profit for the sh atomic number 18holders and satisfy the need and interests of tout ensemble the other stakeholders in the business. However, profit do is gradually getting more(prenominal) difficult as the liberalisation of markets has led to massive argument in just about industries (Kumar et al., 2013). Consequently, companies guide had to evolve in order to cover agonistical and achieve their goals and objectives both in the short-term and in the long-term. peerless of the means commonly procedured by companies to discover sustain adequate to(p) positivity is with capturing the fealty of guests. The more stanch the nodes be, the more businesses get pass income and reduce the costs of doing business (Pepe et al., 2011). The sell stores in High St take in been in the process of improve its processs to their clients and the general public. This is with the direct of up(a) the trains of client loyalty and thus increasing sales (Alessandra, 2007). This paper explores the logistic meliorations that squander been made by spicy street sell companies to make their service to customers more stiff. It seeks to establish if those processions confound related to customer loyalty to the company and to the brand. This allow be achieved through with(predicate) the critical outline of the egress chain and the detailed evaluation of the systems employed in relation to the benefits gained by High juicyway Logistics in its business.Findings and Analysis on High Street Retail LogisticsAgrawal and Smith (2009) define retail logistics as the melt down of goods from the suppliers to the stores and past to consumers. There is a specific logistic model through which this flow is managed to ensure efficiency and cost outletiveness in the process of doing business. The level of competition in mellowed street retail is very utmost and all companies need to withstand a competitive reward in order to be able to survive and thrive in the labor (Bruce & Daly, 2011). As such(prenominal), on that height is need for companies to evolve and adapt to the latest trends so as to continue being profitable. guest loyalty is critical in the performance of retail stores globally. The cost of retaining customers is far more than cheaper than that of acquiring saucy customers thus reducing the cost of doing business for an organisation (Chan & Ip, 2011). The other advantage that is derived from customer loyalty is that the loyal customers allow help in the selling process of the brand name (Alessandra, 2007). Statistics from McKinsey.com (2013) indicate that more people tilt to use brands, products or services that have been recommended by people that they know. Thus, such references can only be made by customers who are loyal to the company or brand. To make the customers loyal, retail stores have come up with incentives to entice thei r clients to continue shopping with them (Lawfer, 2004). Such incentives have involved logistical changes which have improved over the years and part of such an improvement is multichannel retailing. This section intends to address some of these logistical improvements that have been made by high street retail stores.Multichannel RetailingWithin the last decade, at that place has been a shift of retail logistics principles from the traditional modules to the multichannel retailing (Waters, 2010). This evolution has been facilitated and necessitated by technological advancement, the rise and expansion of the lucre, and change in purchasing habits. thingmabob for the customers has been the primary focus in the evolution of the logistical processes where the needs and wants of the clients are met through all means potential (El-Manstrly et al., 2011). The level of logistical improvements by companies is dependent on how forward thinking the companies are. The future tense oriented companies have put in place measures in its logistical process to ensure that needs of their techno savvy clients are met in the best way possible (Agrawal & Smith, 2009). As a major improvement in the retail logistics in high street retailing, multichannel retailing is termed to be customer centric and transformative to the fashion in which the both customers and the retailers relate (Miller, 2012). The process starts with research of the tastes and preferences of the consumers even so hotshotr the products are stoked. The emerging trends of the market are also monitored and scientific analysis conducted to ensure that the company is able to predict the needs of the customer (Poloian, 2009). The forethought of what the customers need has been able to help in consoling the needs of the customers break in and more effectively thus creating a perfect relationship in the midst of the company and the customers. This in turn fosters customer loyalty to the highest levels (El-Manstr ly et al., 2011).Multichannel retailing involves the use of multiple channels to facilitate trade and other transactions, which include after sale service to existing and potential clients, browsing for the desired goods and services, leverage of the goods and services, returning of faulty goods and post sale services to the clients (Poloian, 2009). Based on the channels that a company uses to make sales, the logistics of the retail company are customised to suit the clientele and the goals/objectives of the company. For instance, Argos only used to sell to their clients through their retail stores. However, there was need to develop an online presence in order to be as competitive as companies such as Wal-Mart (Miller, 2012). As a result, the company started an online store which has turned out to be very effective and profitable. Customers prefer the online store as they can window shop without much hustle and get better prices for the goods and services that they need (Pearson, 2012 Grewal et al., 2011). The online stores also created a need for delivery systems to be part of the logistics package. The goods that have been purchased by the clients are delivered to their door steps for their convenience. Multichannel retailing has contributed towards increasing customer loyalty because irrespective of what could be termed as an inconvenience to make a purchase via one channel, there is forever and a day an alternative. As such, customer needs are catered for in a better manner, which also increases loyalty (Bruce & Daly, 2011). Even though researchers have established that multichannel retailing is highly beneficial for customers, the fact that customers are al shipway looking for better deals in particular when shopping online makes it challenging for a single business or brand to maintain certain loyal customers. This is especially when other brands are also trying to attract the same customers (Pearson, 2012).selective information MiningData archeo logical site has been one of the most conspicuous forms of improvement in the retail logistics that has been experienced in high street retailing. It is conducted by companies by reviewing the shopping trends of their clients and enables them to make predictions on the types of products or service that will be needed by their clients (Kantardzic, 2011). For instance, a company can layover on its online stores which goods have been purchased most and by what course of instruction of their customers for instance, the products could have been purchased by female customers with young children and from a specific region of the country or part of the city (Linoff & Berry, 2011). By possessing this data, the store can be able to stock the product for an anticipated need or to maximize on the profitability of the product. The same case applies to seasonal products which need strategic stocking for hold in resources not to be wasted (Phan & Vogel, 2010).Clipper, the leading retail and hi gh protect logistics company in the United Kingdom investigated the changes taking place in the retail logistic that are taking place in high street retailers presently and that are anticipated in the near future (Clipper Logistics, 2013). The company notes that in todays ever changing world, high street retailers cannot afford to lack creativity and innovativeness the way that they do business (Clipper Logistics, 2013). Thus, it is necessary for companies to formulate strategies that will give them a competitive delimitation over their competitors. In some cases, however, companies have been sued for mining client data through unauthorised means (Kantardzic, 2011). Whereas data mining is intended to lead more customized customer services that will increase customer loyalty, such incidents are detrimental to the achievement of this objective. For companies that use the appropriate means to tap data and provide services tailored to meet the needs of clients, there is a definite p otential of increased customer loyalty (Linoff & Berry, 2011). new(prenominal) Logistical Improvements umpteen retail logistics companies offer a full design of a companys logistics system, which includes fully automated or semi-automated warehouse systems which run most the retail channels for their clients (Agrawal & Smith, 2009). The other service that is offered is entry trouble for the purposes of improving the shelf availability of the products and services. Distribution to clients and dealing with suppliers is another(prenominal) role that has been taken over by retail logistics companies as service providers (Poloian, 2009). Most of the high street retailers have outsourced these services while others have decided to have an in-built system but seek the consultancy services of retail logistics companies. No matter the approach taken, the main aim is to improve on service delivery, reducing the costs of doing business and ensuring that the customers needs are met (Bruce & Daly, 2011). Many high street retailers also have follow-up surveys to ensure that the eccentric of customer service is up to the required standards. With the current level of internet accessibility among consumers, if feed rear end is not collected from the clients directly, it is received on social media platforms where most clients air there grievance (McKinsey.com, 2013). To avoid such situations, logistics of retail high street retailers have undergone several improvements to ensure prompt and adequate talk with customers (Phan & Vogel, 2010Grewal et al., 2011). All these improvements that have been made by companies have been done with the aim of increasing customer satisfaction as well as improving their competitive edges (McKinsey.com, 2013). This has also led to an increase in customer loyalty for high-street retailers.ConclusionAll businesses have to evolve at one point or another in order to remain relevant in the business world. High street is no different from other competitive markets for retail business and most companies have come up with ways and means to ensure that their retail logistics are up to the latest standards and that all the customers are satisfied. Improvements in the logistical processes, such as the delivery of goods, e-commerce through mobile applications and online store and the innovation in new channels for retail, have played a great role in customer satisfaction. Customer satisfaction in turn translates into more sales for the company and most importantly it translates to customer loyalty. The level of customer loyalty has been enhanced through the new services that have been brought about by the improvement in the logistics of these companies. However, the fact that some logistical developments require a lot of customer information has raised some scepticism among several customers. Based on technological advancement, the level of competition in the market and the changing consumer needs, more changes and improvements are still expected.RecommendationsAlthough much has been done in the retail logistics sectors, there is still more to be done through technological advancement. natural covering of artificial intelligence to the logistical process is recommended for the retail stores to serve the purposes of automating processes and making predictions of future consumer trends with higher accuracy (Bodhani, 2012). The use of artificial intelligence will not only raise the integrity of the companies and the transactions in which they are involved, but will also aid in fully satisfying the needs of the customers even without the mentioning of the needs by the clients (Phan & Vogel, 2010). Such high step services will lead to customer loyalty and thus profitability of the high street retail stores. One of the limitations of this recommendation, however, is the fact that it needs a lot of financial capital to implement.ReferencesAgrawal, N. M., & Smith, S. A. (2009). Retail confer chain management qu antitative models and empirical studies. New York Springer.Alessandra, A. J. (2007). Stairs of customer loyalty. New island of Jersey Electronic & Database Publishers.Bodhani, A. (2012). Shops offer the e-tail experience. Engineering & Technology, 7 (5), 46-49.Bruce, M., & Daly, L. (2011). Adding value challenges for UK apparel supply chain managementa review. Production Planning & Control, 22 (3), 210-220.Chan, S. L., & Ip, W. H. (2011). A dynamic decision support system to predict the value of customer for new product development. Decision Support Systems, 52 (1), 178-188.Clipper Logistics. (2013). growing vs Revolution. 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